PinkWashing

Breast Cancer Awareness Month is Great; Pink, Not So Much!

October is complicated for me. Breast Cancer Awareness Month (BCAM) always brings mixed feelings. Six years, and I still can’t stomach pink! As I have mentioned here before, breast cancer ruined the color pink. I am thrilled with BCAM’s awareness of the disease but appalled at all the “Pinkwashing” that major brands embrace. If you are unfamiliar with the phrase pinkwashing, see the definition…

How To Ensure You Support the Right Pink Cause

It’s Breast Cancer Awareness Month, and the pink banners are flying! There are hundreds of fundraisers, and it’s hard to ensure you support the right pink cause. Are you aware that not all charities fund research to find a cure for breast cancer? Last year, I wrote a post in October about how breast cancer awareness month ruined the color pink for me and made me…